We march in small circles until a giant appears, then we start taking orders from the giant we just invented. It is the oldest trick of the light: the aggregate pretending to be the architect.
One ought not mistake emergence for will.
The collective "face" has no eyes of its own; it only sees through yours.
When the "Big Thing" starts whispering instructions, remember: it’s just your own voice echoing off the crowd.
Meaning grows from the ground up; it doesn't fall from the clouds down.
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